Category: Uncategorized
Effective Ways to Educate Clients About the Reality of Radio Listenership
Make sure clients and prospects know that recent growth in digital sponsorship hasn't diminished the power of radio underwriting.
How You Can Build a Diverse Donor Base Through On-Air Fundraising
Learn concrete ways to better represent the community you serve by attracting diverse donors through on-air fundraising.
The Five Best Sponsorship Business Categories to Work Right Now
Focus on new business in categories that are forecasted to receive the biggest industry growth, according to the Bureau of Labor Statistics.
WBEZ Takes Chance on Sustainer-Focused Digital Campaign and Wins
WBEZ needed to remedy a downturn in sustaining members that had begun during the pandemic. This is how they did it.
Bathroom Scales and Underwriting Sales: The Not-So-Likely Connection
Underwriting sales veteran Michelle Petties offers an eight-step strategy to inspire underwriting sales success, based on the principles she's used in her personal health journey.
The Cookie Apocalypse: A Tasty Opportunity for Public Media
Tracking cookies in digital ads are disappearing. Here's what it means for public media digital sponsorship.
How the Pandemic Prepared Public Media to Build an Audience-Centered Culture
By rethinking what we do for our communities and how, many organizations developed the skills needed to embrace change and improve audience service.
ideastream's Virtual Asks of Major Donors
ideastream raised more that a quarter million from major donors with this strategy centered on virtual solicitations.
Prepare Now for the Coming Corporate Support Rebound
Configure your team and offerings to be prepared for an anticipated growth in corporate support revenue in the coming year.