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Tag: Corporate Support

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Post in Corporate Support

Public Radio’s Power for Sponsors: Priming Consumers Before They Shop 

Tagged with: Advertising  Corporate Support  Digital Sponsorship  Market Research  Marketing  Media Knowledge  Metrics  Multi-Platform Sponsorship  Proposal  Sales Strategy  Value Proposition  Year End 

Post in Audience Development

The Lifeline in the Lyrics: How Public Media’s Mission is Written in Hip-Hop’s Vulnerability

Tagged with: Access and Inclusion  Case Development  Community  Corporate Support  Donor Cultivation  Engagement  Leadership  Major Giving  Marketing  Membership  Mid-Level Giving  New Audiences  New Members  On-Air Drives  On-Air Scripts  Planned Giving  Value Proposition 

Post in Corporate Support

Public Radio Underwriting ROI: Perception vs. Reality

Tagged with: Advertising  Branding  Corporate Support  Digital Sponsorship  Halo Effect  Market Research  Marketing  Measuring and Reporting Impact  Media Kits  Media Knowledge  Metrics  Multi-Platform Sponsorship  On-Air Sponsorship  Pricing  Promotion  Rate Card  Sales Strategy  Share of Voice (SOV)  sponsor  Value Proposition 

Post in Corporate Support

Public Media’s Corporate Support Value Proposition: No Paywall

Tagged with: Corporate Support  Digital Sponsorship  Market Research  Marketing  Media Knowledge  sponsor  Value Proposition 

Post in Access & Inclusion

Bye-bye Burnout: Identifying and Alleviating Burnout Is Crucial in Stress-Inducing Times

Tagged with: Access and Inclusion  Accessibility  Corporate Support  Equity  Hiring  Human Resources  Leadership  Major Giving  Membership 

Post in Membership

Essential Tools for an Uncertain Future: Making Smart Decisions with Benchmarks

Tagged with: Benchmarks  Budgeting  Building Resilience  Corporate Support  Digital Fundraising  Major Giving  Membership  Mid-Level Giving  On-Air Drives  Planned Giving 

Post in Access & Inclusion

Elmo's Revolution: Audiences Are Ready to Fight for Public Media

Tagged with: Access and Inclusion  Accessibility  Branding  Community  Corporate Support  Diversity  Engagement  Equity  Ethics  Leadership  Membership 

Post in Access & Inclusion

Making Public Media Accessible: A Move from Mission to Practice

Make public media more accessible! Gain practical tips to create inclusive content and workplaces, covering everything from captioning to inclusive hiring practices.

Tagged with: Access and Inclusion  Accessibility  Corporate Support  Equity  Events  Human Resources  Leadership  Major Giving  Membership  New Audiences  Partnerships 

Post in Corporate Support

Three Ways to Increase Your Corporate Support Sales

How to escape a downward spiral in public media corporate support sales during an economic downturn or challenge.

Tagged with: Corporate Support  Industry Categories  Sales Goals  Sales Process  Sales Prospecting  Sales Strategy 

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