Category: Uncategorized
Corporate Support Strategy in the Coming Year: Shopping Guides to Support Local Businesses
Get recommendations from Paul Jacobs about local vs. national underwriters and other local business tips.
Tips to Prepare Tax Statements for 2020
What you should know as you prepare statements for 2020.
Corporate Support Strategy in the Coming Year: Sponsorship Pricing and Packaging
Get recommendations from Paul Jacobs on selling digital packages via SOV or CPM as well as balancing pricing with leaving spots unsold.
Corporate Support Strategy in the Coming Year: Growing and Diversifying Audience
Get recommendations from Paul Jacobs about best practices for operating public media outlets and targeting businesses for younger audiences.
1984: The Year I Discovered "Diversity, Equity and Inclusion"
A veteran public media professional describes how she indirectly discovered the value of standing up for diversity, equity and inclusion.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 2
Respond to COVID disruptions with forward-looking corporate support practices.
Finding Focus for 2020 Year-End Fundraising
Focus on the things you can do really well in the final months of 2020 so you'll be more prepared to pivot in response to unexpected circumstances at year-end and in early 2021.
Reflections on the Work of Anti-Racism From WUOL’s Daniel Gilliam
WUOL program director and director of radio, Daniel Gilliam, is unequivocal about his station's stance on anti-racism, and said so publicly.
Strategy Is Not Enough: The Importance of Changing the Culture of Public Media
Public media managers say they want more diversity in leadership roles. But women and people of color can only thrive when inclusive culture is enforced.