Category: Uncategorized
How to Pivot Corporate Support to Meet This Year's Challenges, Part 3
Respond to COVID disruptions with forward-looking corporate support practices.
Antidotes to White Supremacy Culture in Our Organizations
Organizational values like perfectionism, either/or thinking, and paternalism work against equitable work cultures. Here's how to approach these values differently.
Failing Forward: Learning From Mistakes on the Journey to Anti-Racism
Steps you can follow when you learn you've made a mistake and offended someone based on race.
Maximize Streaming Audio Sponsorship Now More Than Ever
Add to sponsorship sales and increase digital revenue using dynamically inserted streaming audio pre-rolls.
The Need for Sustainers Is Bigger Than You Think
Take advantage of increased listener loyalty to bring in more sustaining members. They will bring financial stability that will be more important than ever.
Finding Ways to Meet Sponsors’ Needs During a Pandemic
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
WXPN's Virtual 5k Brings Surprising Results
Learn about the audience engagement and revenue potential of virtual events.
Using Audience Personas to Guide Your Fundraising Activities
Create fictional people based on data and insight to guide new product or project development.
Possibly the Most Compelling Reason to Sponsor Public Media
Radio ads are shown to successfully increase web traffic.