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Testing and Acquiring Donors With Facebook
Learn to implement a Facebook fundraising campaign that successfully acquires new donors for your public media station.
Secrets to WETA’s Record-Breaking Year-End Email Campaign
Increase your CYE revenue significantly with these email-fundraising tactics from WETA, a station that increased its CYE revenue by 142% over four years.
What You Should Know About How Most Stations Run On-Air Drives
Start a conversation about how to improve your on-air fundraising with this survey of 101 public media stations revealing the current landscape of on-air fundraising practices.
The Digital Metrics That Matter Most for Public Media Fundraising
Examine the four essential Key Performance Indicators (KPIs) for digital growth that matter most for public media fundraising, as determined by public media leaders from across the system.
Creative New Ways to Engage Listeners During Your Next Drive
Connect in new ways with your station's audience during your next membership drive by reaching out to Millennials or trying a social-media-only fundraising event.
Protecting Fundraisers From Sexual Harassment by Donors
Concrete suggestions from three experts about what organizations should do to protect fundraisers and others involved in seeking gifts from sexual harassment by donors.
Donors Want to Support Winners: Why Negative Fundraising Doesn't Work
Embrace these donor-centered fundraising recommendations to keep membership steady despite threats of defunding or loss of income due to new tax legislation.
Powerful Storytelling Secrets From Glynn Washington That Any Fundraiser Can Master
Tell a better story about the value of public media with these principles of good storytelling from Snap Judgment host and executive producer, Glynn Washington.
A Political Fundraiser's Rules for Using Data to Raise a LOT of Money
Apply the same data basics at your station that Harper Reed used to raise more than a half billion dollars online for Obama's 2012 campaign.