Category: Uncategorized
Donors Want to Support Winners: Why Negative Fundraising Doesn't Work
Embrace these donor-centered fundraising recommendations to keep membership steady despite threats of defunding or loss of income due to new tax legislation.
Powerful Storytelling Secrets From Glynn Washington That Any Fundraiser Can Master
Tell a better story about the value of public media with these principles of good storytelling from Snap Judgment host and executive producer, Glynn Washington.
A Political Fundraiser's Rules for Using Data to Raise a LOT of Money
Apply the same data basics at your station that Harper Reed used to raise more than a half billion dollars online for Obama's 2012 campaign.
How to Qualify Underwriting Prospects to Lead to More Sales
Invest valuable sales time into prospects that will become underwriters by qualifying them, or vetting the likelihood that they will become underwriters.
How the Best Managers Create a Thriving Remote Underwriting Sales Team
Create a cohesive, successful remote staff with these team-building secrets from underwriting sales managers of remote teams from a variety of markets.
What to Do as a Fundraiser When You’re Worried About the New Tax Law
Seize upon these four action steps instead of wondering about possible giving changes due to the Tax Cuts and Jobs Act of 2017.
Should Your Station Accept Underwriting From Marijuana Dispensaries?
Filter through conflicting state and federal laws to understand the best course of action for your station.
Why the Symphony Gets Bigger Gifts Than Your Classical Public Radio Station
The real reasons why people of means give tens of thousands to the symphony but only pocket change to our stations, and what to do about it.
Not Too Late to Join the Digital Underwriting Revolution
Grab hold of the public media digital underwriting sales trend by considering these recommendations that will prepare your team internally to succeed.