Category: Uncategorized
Ten Approaches to Audience Feedback That Help Listeners Love You
Deepen your relationship with your public media audience by following these approaches to listener feedback.
A Pathological Optimist’s Vision for a Powerful, Collaborative Public Media of the Future
Greater Public CEO, Joyce MacDonald, shares her vision for what public media can achieve when working together.
6 Fresh Ideas for Your Station’s “Thank You” Landing Page
Engage and delight your donors with these fresh ideas for the thank-you landing page they see after making a gift to your station.
Five Lessons Learned From Donating to 25 Nonprofits
These five essential practices will make it easy and inviting for donors to make a gift to your station.
Achieving the Improbable: How KNKX Raised Enough Money in Record Time to Save Itself
The behind-the-scenes story of how Seattle's KPLU raised enough money to save itself and make public radio history.
Four Steps to Overcoming Underwriting Prospects' Objections to Copy Guidelines
Learn to prevent and resolve underwriting prospects' copy objections so that you stay within copy guidelines while satisfying the customer.
Your One-Stop Price List for Station Event Sponsorship
Generate more year-round sponsorship revenue from station events by using these market-rate valuations for each event element.
The Best Way to Run a Fiscal-Year-End Underwriting Inventory Fire Sale
Create a "fire sale" of unsold inventory at fiscal year-end to boost revenue and your client-salesperson relationship without undermining your station's value.
How to Talk So Major Donors Will Listen (Or How to Listen So Major Donors Will Talk)
Improve your communication with donors with these simple guidelines to gauge the level of information a donor wants to hear.