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Category: Uncategorized

Post in Membership

The Secret to Getting Election Members to Renew

Retain new members acquired during election time with these essential stewardship tactics.

Tagged with: Donor Cultivation  Donor Stewardship  Elections  Renewals 

Post in Corporate Support

What to Say to Get Underwriting Prospects to See Value, Not Cost

The public media audience is an extremely valuable product that underwriters want. Here's what to say to focus not on cost, but what your audience is worth.

Tagged with: Client Communication  Sales Strategy  Value Proposition 

Post in Audience Development

Ten Approaches to Audience Feedback That Help Listeners Love You

Deepen your relationship with your public media audience by following these approaches to listener feedback.

Tagged with: Donor Stewardship  Engagement 

Post in Audience Development

A Pathological Optimist’s Vision for a Powerful, Collaborative Public Media of the Future

Greater Public CEO, Joyce MacDonald, shares her vision for what public media can achieve when working together.

Tagged with: Corporate Support  Leadership  Major Giving  Membership 

Post in Membership

6 Fresh Ideas for Your Station’s “Thank You” Landing Page

Engage and delight your donors with these fresh ideas for the thank-you landing page they see after making a gift to your station.

Tagged with: Digital Fundraising 

Post in Membership

Five Lessons Learned From Donating to 25 Nonprofits

These five essential practices will make it easy and inviting for donors to make a gift to your station.

Tagged with: Digital Fundraising 

Post in Membership

Achieving the Improbable: How KNKX Raised Enough Money in Record Time to Save Itself

The behind-the-scenes story of how Seattle's KPLU raised enough money to save itself and make public radio history.

Tagged with: Capital Campaigns  Donor Acknowledgement  Donor Cultivation  Leadership  Major Giving 

Post in Corporate Support

Four Steps to Overcoming Underwriting Prospects' Objections to Copy Guidelines

Learn to prevent and resolve underwriting prospects' copy objections so that you stay within copy guidelines while satisfying the customer.

Tagged with: Client Communication  Underwriting Copy 

Post in Corporate Support

Your One-Stop Price List for Station Event Sponsorship

Generate more year-round sponsorship revenue from station events by using these market-rate valuations for each event element.

Tagged with: Event Sponsorship  Pricing 

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