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Category: Uncategorized

Post in Corporate Support

How to Qualify Underwriting Prospects to Lead to More Sales

Invest valuable sales time into prospects that will become underwriters by qualifying them, or vetting the likelihood that they will become underwriters.

Tagged with: Sales Prospecting 

Post in Corporate Support

How the Best Managers Create a Thriving Remote Underwriting Sales Team

Create a cohesive, successful remote staff with these team-building secrets from underwriting sales managers of remote teams from a variety of markets.

Tagged with: Sales Manager 

Post in Membership

What to Do as a Fundraiser When You’re Worried About the New Tax Law

Seize upon these four action steps instead of wondering about possible giving changes due to the Tax Cuts and Jobs Act of 2017.

Tagged with: Donor Stewardship  Legal 

Post in Corporate Support

Should Your Station Accept Underwriting From Marijuana Dispensaries?

Filter through conflicting state and federal laws to understand the best course of action for your station.

Tagged with: Legal  Underwriting Credits 

Post in Major and Planned Giving

Why the Symphony Gets Bigger Gifts Than Your Classical Public Radio Station

The real reasons why people of means give tens of thousands to the symphony but only pocket change to our stations, and what to do about it.

Tagged with: Format: Classical  Leadership  Proposal 

Post in Corporate Support

Not Too Late to Join the Digital Underwriting Revolution

Grab hold of the public media digital underwriting sales trend by considering these recommendations that will prepare your team internally to succeed.

Tagged with: Digital Sponsorship 

Post in Membership

Increase Donations Over Time With the Right Gift Ladders

Apply these tested gift-ladder strategies to email and direct mail appeals to encourage members to increase their donations over time.

Tagged with: Direct Mail  Email Marketing 

Post in Membership

Find Out How Your Sustaining Membership Program Measures Up

Find out where the next stage of essential growth for your station's sustaining membership program lies by taking our 10-question quiz.

Tagged with: Sustainers 

Post in Corporate Support

Best Ways to Minimize (and Plan for) Underwriting Sales Rep Turnover

Underwriting sales reps are bound to leave your organization from time to time. Use these recruiting and client strategies to minimize the impact of turnover.

Tagged with: Human Resources  Sales Manager 

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