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The Greater Public Blog
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The Greater Public Blog : Membership
Membership
Corporate Support
Major and Planned Giving
Equity and Inclusion
Audience Development
Read Article
What the Latest Data Tells Us About Calendar-Year-End Giving
October 24, 2018 by
Ellen Guettler
Direct Mail
Email Marketing
Year End
Read Article
Testing and Acquiring Donors With Facebook
June 8, 2018 by
Christina McPhillips
Social Media
Read Article
Secrets to WETA’s Record-Breaking Year-End Email Campaign
June 7, 2018 by
Isabel Shea
Email Marketing
GivingTuesday
Year End
Read Article
What You Should Know About How Most Stations Run On-Air Drives
May 30, 2018 by
Ellen Guettler
On-Air Drives
Read Article
Creative New Ways to Engage Listeners During Your Next Drive
March 19, 2018 by
Gwen Colwell
On-Air Drives
Social Media
Read Article
Donors Want to Support Winners: Why Negative Fundraising Doesn't Work
February 28, 2018 by
Jay Clayton
&
Ellen Guettler
On-Air Drives
Value Proposition
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