Resource Types: Article

The Value of Discipline
Discipline is key when you are starting out in a new sales position and you want to prove yourself as quickly as possible.

Quiz: Test Your FCC Guidelines Knowledge
Test your knowledge of what an ad is, and when you cross the line from identifying to promoting an underwriter.

Quiz: Test Your Copy Knowledge
Test your knowledge of what you can and can’t say – and why – in public media underwriting copy.

Quiz: Test Your Media Knowledge
Test your mastery of sales lingo and key media sales knowledge.

Public Media Organizations
This is your quick primer of the various national organizations (and acronyms) you will encounter as you begin your work as a local public media sales professional.

The First Year in Underwriting
The first year selling underwriting can be challenging. Use these tips to keep motivated and stay on course.

Inside a Public Radio Station
It’s important to understand who does what internally at your station. When you know how to navigate your way on the inside, you can help your clients outside the station better. While stations vary by size and structure, there are several jobs that are universal.

Creating Effective Underwriting Schedules for Public Radio
Learn how to create a schedule for your public radio underwriting clients that will deliver results.

Interactive Tool: Should My Station Try a Shorter Drive?
Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?