Resource Types: Article
Member Only Content
How to Use the Power of Direct Mail
While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.
Member Only Content
The Structure of an On-Air Pitch
Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.
Member Only Content
Year-End Donation Receipts and Tax Statements
Understand your IRS obligations for year-end tax receipts and download sample letters and email copy.
Member Only Content
The Value of Discipline
Discipline is key when you are starting out in a new sales position and you want to prove yourself as quickly as possible.
Member Only Content
Quiz: Test Your FCC Guidelines Knowledge
Test your knowledge of what an ad is, and when you cross the line from identifying to promoting an underwriter.
Member Only Content
Quiz: Test Your Copy Knowledge
Test your knowledge of what you can and can’t say – and why – in public media underwriting copy.
Member Only Content
Quiz: Test Your Media Knowledge
Test your mastery of sales lingo and key media sales knowledge.
Member Only Content
Public Media Organizations
This is your quick primer of the various national organizations (and acronyms) you will encounter as you begin your work as a local public media sales professional.
Member Only Content
The First Year in Underwriting
The first year selling underwriting can be challenging. Use these tips to keep motivated and stay on course.