Resource Types: Article
Member Only Content
Maintaining and Using Membership Data
A well-maintained database is the most critical element of a membership program.
Member Only Content
Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Member Only Content
Crafting an Annual Strategy for Membership Programs
Understand impact factors, your business model, budget, and how to set up analytics.
Member Only Content
Creating a Respectful Donor Journey
Ensure that every interaction with a listener – member or not – displays exemplary customer service.
Member Only Content
Stewardship for Membership
Learn why, how, and when to show your members your ongoing gratitude for their support.
Member Only Content
Prioritizing Online Revenue
Create an online giving experience that’s easy, fast, and rewarding for donors.
An Introduction to Public Media Fundraising
Understand what about public media fundraising is different from other nonprofit fundraising.
Member Only Content
Cultivation for Membership
Develop a cultivation plan that gives donors a sense of belonging.
Member Only Content
Understand the Giving Cycle
Cultivate a strong membership program that efficiently engages all parts of the giving cycle.