Resource Types: Article

Creating a Respectful Donor Journey
Ensure that every interaction with a listener – member or not – displays exemplary customer service.

Stewardship for Membership
Learn why, how, and when to show your members your ongoing gratitude for their support.

Prioritizing Online Revenue
Create an online giving experience that’s easy, fast, and rewarding for donors.
An Introduction to Public Media Fundraising
Understand what about public media fundraising is different from other nonprofit fundraising.

Cultivation for Membership
Develop a cultivation plan that gives donors a sense of belonging.

Understand the Giving Cycle
Cultivate a strong membership program that efficiently engages all parts of the giving cycle.

Understanding On-Air Giving
Convert casual listeners into committed members.

Essential Donor Services
Make sure your donor service team is fully supported to provide answers, assistance and care to your donors.