An Introduction to Public Media Fundraising

Understand what about public media fundraising is different from other nonprofit fundraising Media Fundraising VocabularyHere is a great list of common media fundraising terms that will be helpful to know as you familiarize yourself with the world of public media.Listener TrendsIn public media, people who are listening and watching matters. It’s these individuals who will make up your membership pool. Membership participation is directly correlated with listening/viewing, so it’s important to understand the listenership patterns.…