Resource Types: PDF
Member Only Content
Cheat Sheet: Key Sponsorship Message Points
A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
Member Only Content
Underwriting Traffic Report Checklist
In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
Member Only Content
On-Air Fundraising Pitcher Training Workbook
The Greater Public team of advisors have come together with stations to present a comprehensive on-air campaign-planning template.
Member Only Content
IRS Regulations Related to Sponsorship
Master IRS compliance with this update by John Crigler, attorney for Garvey, Schubert, Barer.
Member Only Content
Underwriting Guidelines Template
The template is based on FCC guidelines and rulings as well as the National Standards for Underwriting Credits.
Member Only Content
Corporate Support Billing Goals Worksheet
This worksheet breaks your overall sales goal into weekly activity goals and identifies the number of cold calls you'll need to make to be successful.