November 20, 2023 by Anna McDonald
November 8, 2023 by Anna McDonald
Do you hear the sponsored digital revenue drum beating? All the research on corporate support revenue growth shows that the greatest opportunity for growth is in sponsored digital revenue.
Edison Research’s Infinite Dial 2023 showed a significant increase in listeners’ migration to streaming of broadcast radio and podcasts. This increase prompted Cumulus Media/Westwood One Audio Active Group to offer the following takeaways in a recent blog post:
The colleagues who attended Greater Public’s recent “Best New Digital Sales Ideas” Roundtable shared their ideas for selling more sponsored digital revenue:
Thank you to everyone who participated in this Roundtable and for their inspiring and helpful work. Greater Public members can check back each month for Roundtable topics that are relevant to your work.
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