
Major and Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving


Prioritizing and Qualifying Major Donor Prospects
Discovery has two steps: prioritizing prospects and qualifying them for the purposes of deeper cultivation.

Identifying Major Donors in Your Database
With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.

Retaining Major Donors with Great Stewardship
Take the first step to the next gift with these recommendations for how to provide top-notch stewardship of your major donor relationships.
Grant-Seekers Toolkit
Make a compelling philanthropic case for station support with these step-by-step guidelines and templates. These tools can be adapted no matter what type of support you are seeking from foundation funders.

Qualified Charitable Distribution Definition and Rules
The option for qualified charitable distributions first emerged as part of the Pension Protection Act of 2006. This provision has been extended several times since then but was made permanent through the Protecting Americans from Tax Hikes Act of 2015. Here’s how it works:

Qualified Charitable Distribution Toolkit
Connect your donors who are 70½+ years old with this valuable giving option that can fulfill their goals and benefit your station.
Grant Seekers Toolkit: What Is a Foundation?
All foundations are non-profit organizations that have been specifically established to support charitable efforts. That said, there are significant differences among foundations - in their structure, in the way they acquire and disperse funds, and, of course, in their missions and goals.
Grant Seekers Toolkit: The Role of Foundations
In recent years, more and more people have established foundations as their primary philanthropic vehicle. The amount that foundations give in grants is determined by the size of their endowments.