Our own biases and discomfort with asking often drive people to think this is the hardest “move” of all when in actuality it is the simplest.
Think about it: a well articulated ask takes all of about 30 seconds. It’s all the other stuff leading up to the ask and the stewardship that follows that takes time and creativity to orchestrate. In fact, if you do everything before this well, you may not even need to ask. If the prospect is so excited by what is going on, they may preempt you and offer a gift: “How much will it cost…
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