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Corporate Support Operating Plans for Account Executives
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.
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Webinar: How to Grow Your Major Donor Portfolio
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NPR Audience Profile
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
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On-Air Fundraising Toolkit for Public Radio
Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.
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How to Set Your On-Air Fundraising Goal
Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.
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How to Make Your Audience Give On-Air
Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
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Create a Listener-Focused Pledge Drive
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
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Training On-Air Pitchers and Pledge Producers
Pitchers must sell listeners on the value and importance of supporting the station.
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