Member Only Content

Resource in Membership

Create a Listener-Focused Pledge Drive

On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.

Member Only Content

Resource in Membership

Training On-Air Pitchers and Pledge Producers

Pitchers must sell listeners on the value and importance of supporting the station.

Member Only Content

Resource in Major and Planned Giving

Webinar: Major Giving: Finish Your Fourth Quarter Strong!

You’re about three-quarters of the way through the year and just on the horizon is the all-important fourth quarter. What’s your strategy? Is it too late for a strategy? Hoping to coast to success and meet the goal? Let us offer you a more focused approach.

Member Only Content

Resource in Membership

Webinar: Fundraising During a Natural Disaster

Feel confident about your tone, as well as scripts and logistics, when fundraising during a natural disaster.

Member Only Content

Resource in Corporate Support

Inspired Ideas From Underwriting Sales Teams

Underwriting teams know how to hustle. You're always trying new things and refining proven practices, some much of which are growing your business and revenue. This repository is a space to share the sales tips, tricks, packages, processes, mindsets that work. Plus, a place to be inspired!

Member Only Content

Resource in Corporate Support

Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

Member Only Content

Resource in Membership

Webinar: Creating a Top-Performing Membership Program

Membership programs are the lifeblood of station sustainability and should be consistently reviewed for improvement.

Member Only Content

Resource in Corporate Support

Webinar: You Better Believe It: A UBIT Primer

The webinar will introduce you to the concept of unrelated business income tax (UBIT), the IRS’s definition of “advertising,” and IRS requirements for reporting and paying federal income tax on UBIT.

Member Only Content

Resource in Corporate Support

Highlights From Greater Public's Corporate Support Practices Survey

Greater Public’s corporate support practices survey is your chance to glimpse inside the workings of your colleagues’ shops to see what’s working, what’s challenging, and, simply, how others set up their business.