Member Only Content
Sample On-Air Sponsorship Promo Copy
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
Member Only Content
Member Only Content
Sample Job Description: Director of Corporate Support
Three sample corporate support job descriptions, courtesy of Vermont Public Radio.
Member Only Content
Sample Copy: Associations & Trade Groups
Freshen up your credit copy with real samples of credit copy for associations and trade groups from stations across the country.
Common Media Terms and Formulas
When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.
Member Only Content
Public Media Benefits for Four Types of Corporate Support
Valuable, effective corporate-nonprofit partnerships advance both the mission of the nonprofit organization and the business purpose of the sponsor.
Member Only Content
OPB On-Air Promo Copy
Sample copy for on-air underwriter testimonials.
Member Only Content
Objections From an Underwriting Prospect: No Longer an Obstacle to Sales
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.
Member Only Content
Tools for Hiring an Sales Manager
When it comes time to hire an sales manager, put these tools to use to help ensure faster onboarding and a longer tenure for a higher-performing manager.
Member Only Content
Conducting the Second Interview of a Corporate Support Candidate
The purpose of the second interview is to confirm your judgments from the first interview. Take advantage of the second interview to inquire more deeply about the behaviors necessary for success.