Harness audience increase as well as audience fatigue with other news sources with these fundraising messages during impeachment hearings.
Apply tactics to your major gift fundraising to bring in more gifts, bigger gifts, and less donor attrition over time.
Powered by Greater Public and Veritus.
Adapt these sample direct mail letters and email templates for sustained giving at your station.
Sustained giving is the most effective, convenient option for the majority of donors. So don't keep it a secret! These advanced strategies will educate more donors about the benefits of sustaining membership, and keep your ongoing relationship with sustainers strong.
The behind-the-scenes story of how Seattle's KPLU raised enough money to save itself and make public radio history.
Improve member retention with these recommendations for how to say thank-you to yourstation's donors at many points in time and across multiple channels.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
Learn why, how, and when to show your members your ongoing gratitude for their support of your public radio station.