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Resource in Membership

Webinar: Building an Audience-Centered Culture: A Case Study from KERA

Learn how KERA has cultivated an audience-centered culture that responds to audience expectations in this two-part webinar.

Tagged with: Engagement  New Audiences  New Members  Renewals  Webinars 

Resource in Membership

Webinar: Audience Diversity Research from NPR

See results and takeaways from NPR’s recent research among Black and Hispanic light/non-NPR users

Tagged with: Diversity, Equity, and Inclusion  Market Research  New Audiences  Webinars 

Post in Audience Development

Using Audience Personas to Guide Your Fundraising Activities

Create fictional people based on data and insight to guide new product or project development.

Tagged with: Engagement  New Audiences 

Post in Corporate Support

Corporate Support Strategy in the Coming Year: Growing and Diversifying Audience

Get recommendations from Paul Jacobs about best practices for operating public media outlets and targeting businesses for younger audiences.

Tagged with: COVID-19  New Audiences 

Member Only Content

Resource in Membership

PMDMC Summer Series | Strengthening Local News Through Collaboration

Dr. Hansen shares finding from the Local Public Media Playbook, a field guide for digital newsroom and public media mergers.

Tagged with: Community  New Audiences  Partnerships  PMDMC 2020 Summer Series  Webinars 

Member Only Content

Resource in Membership

PMDMC Summer Series | Digital Transformation: Lessons from Table Stakes

Quentin Hope will introduce Table Stakes and its success in building digital audiences and revenue across news organizations.

Tagged with: Engagement  Format: News  New Audiences  PMDMC 2020 Summer Series  Webinars 

Post in Corporate Support

The Current Impact of COVID-19 on Underwriting, Part 3

Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.

Tagged with: COVID-19  Industry Categories  New Audiences 

Post in Membership

What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession

Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.

Tagged with: Corporate Support  COVID-19  Leadership  Major Giving  Membership  New Audiences 

Post in Audience Development

Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19

Ways public media can emerge from this pandemic addressing known challenges and accelerating necessary change.

Tagged with: COVID-19  Leadership  New Audiences 

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