Webinar: Building an Audience-Centered Culture: A Case Study from KERA
Learn how KERA has cultivated an audience-centered culture that responds to audience expectations in this two-part webinar.
Membership | New Audiences
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Webinar: Audience Diversity Research from NPR
See results and takeaways from NPR’s recent research among Black and Hispanic light/non-NPR users
Using Audience Personas to Guide Your Fundraising Activities
Create fictional people based on data and insight to guide new product or project development.
Member Only Content
PMDMC Summer Series | Strengthening Local News Through Collaboration
Member Only Content
PMDMC Summer Series | Digital Transformation: Lessons from Table Stakes
What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession
Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.
Serving Your Audience on Social Media in the Time of COVID-19
Use social media to serve your audience in new and helpful ways during the COVID-19 pandemic.
Proof of Performance Promos May Help You Gain Trust and Grow Audience
Connect your station’s coverage of a historic political moment with an awareness of the singular value of public media's service.
How OPB Builds Audience by Paying to Boost Facebook Content
Learn about Oregon Public Broadcasting's "Crushin' 5" strategy, which uses paid social media to boost select content for new audiences.