Tag: On-Air Drives
Finding Focus for 2020 Year-End Fundraising
Focus on the things you can do really well in the final months of 2020 so you'll be more prepared to pivot in response to unexpected circumstances at year-end and in early 2021.
Build Powerful Local Pitches to Raise More Money On-Air
Prepare your pitch team to make the strongest case for your local station and its services during on-air drives this fall.
Member Only Content
PMDMC Summer Series | Supported by Sustainers: Why and How to Get to 70%
Membership Strategies in Response to Decreased Listening During COVID-19
In response to the dramatic decrease of away-from-home listening, here are ways to super-serve your core listeners during the pandemic.
How KPCC’s Mission Statement Project Could Help On-Air Drives in a Moment of Change
Learn how an exercise to identify reporter mission statements had benefits for on-air drives, and may benefit your on-air drives right now.
Station Results From the May 5 #GivingTuesdayNow Event
Learn the outcome of stations' fundraising efforts during #GivingTuesdayNow international day of giving and unity in response to COVID-19.
WBUR’s One-Day $1 Million Drive During COVID-19
Learn more about how WBUR met its spring on-air membership goal with a one-day drive due to COVID-19.
Staying Donor-Centered in a Time of Upheaval
Remember that fundraising is about your listeners, not your station. Use this copy to drive that message home.
Fundraising Messaging During a Chaotic Time
Harness audience increase as well as audience fatigue with other news sources with these fundraising messages during impeachment hearings.