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Tag: Sales Strategy

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Post in Corporate Support

What to Say to Get Underwriting Prospects to See Value, Not Cost

The public media audience is an extremely valuable product that underwriters want. Here's what to say to focus not on cost, but what your audience is worth.

Tagged with: Client Communication  Sales Strategy  Value Proposition 

Post in Corporate Support

The Best Way to Run a Fiscal-Year-End Underwriting Inventory Fire Sale

Create a "fire sale" of unsold inventory at fiscal year-end to boost revenue and your client-salesperson relationship without undermining your station's value.

Tagged with: Pricing  Sales Strategy  Year End 

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