Tag: Sales Strategy
Easy Mistakes to Avoid in Your Underwriting Sales Presentations
Get great at giving underwriting sales presentations that you know are connecting with your prospects' needs by following these five easy recommendations.
What to Say to Get Underwriting Prospects to See Value, Not Cost
The public media audience is an extremely valuable product that underwriters want. Here's what to say to focus not on cost, but what your audience is worth.
The Best Way to Run a Fiscal-Year-End Underwriting Inventory Fire Sale
Create a "fire sale" of unsold inventory at fiscal year-end to boost revenue and your client-salesperson relationship without undermining your station's value.