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Tag: Advertising

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Post in Corporate Support

Five Ways to Win More With Advertising Firms

Tagged with: Advertising  Digital Sponsorship  Sales Strategy  Value Proposition 

Post in Corporate Support

Public Media's Marketing Oasis During the 2022 Midterm Election

Tagged with: Advertising  Elections  Halo Effect  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity

Tagged with: Advertising  Digital Sponsorship  Marketing  Multi-Platform Sponsorship  New Audiences  Partnerships 

Post in Corporate Support

Leveraging Category Disruption in 2022

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Industry Categories  Market Research  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

Webinar: Thinking Outside the Box: Using Rich Media to Increase Digital Banner Revenue

A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Webinars 

Post in Corporate Support

Staying on Top of Trends in Advertising and Marketing

Stay informed about each underwriting prospect's business news and trends with these insider publications.

Tagged with: Advertising  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying

Become a savvy promoter of the unique benefits of public media sponsorship despite the now near-universality of programmatic buying.

Tagged with: Advertising  Client Communication  Digital Sponsorship 

Member Only Content

Resource in Corporate Support

Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

Tagged with: Ad Serving  Advertising  Digital Sponsorship  IAB  Inventory Management  Multi-Platform Sponsorship  Pricing  Rate Card  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Metrics  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Process 

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