• Create an account
  • Sign In
Greater Public
  • Member Resources
    • Membership
      • On-Air Fundraising Scripts
      • Mail and Email Campaigns
      • On-Air Drive Calendar
    • Corporate Support
      • Credit Copy Central
      • Onboarding Toolkit
      • Digital Underwriting Training
    • Major and Planned Giving
      • Major Giving Toolkit
      • Gift Club Toolkit
      • Donor Advised Funds Toolkit
    • Equity and Inclusion
      • Across Public Media
      • At Greater Public
    • Benchmarks
    • Webinars
  • Blog
    • Membership
    • Corporate Support
    • Major and Planned Giving
    • Equity and Inclusion
    • Audience Development
  • Events & Training
    • Visit PMDMC.org
    • Greater Public Roundtables
    • Our Hour: A Gathering for BIPOC in Public Media
    • The DEI Executive Forum
    • Work Smart: Public Media Sponsorship Training for Newcomers
  • Public Media Jobs
    • View Openings
    • Submit A Job
    • Careers at Greater Public
  • Direct Mail Services
    • Mail Production Collaboratives
    • Acquisition List Co-Op
  • About
    • Become A Member
    • Member Organizations
    • FAQs
    • Staff & Advisor Directory
    • Board of Directors
    • Disaster Relief Fund
    • Contact Us

Tag: Advertising

Refine by Discipline

  • Audience Development ›
  • Corporate Support ›
  • Equity & Inclusion ›
  • Major and Planned Giving ›
  • Membership ›

Post in Corporate Support

WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity

Tagged with: Advertising  Digital Sponsorship  Marketing  Multi-Platform Sponsorship  New Audiences  Partnerships 

Post in Corporate Support

Leveraging Category Disruption in 2022

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Industry Categories  Market Research  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

Webinar: Thinking Outside the Box: Using Rich Media to Increase Digital Banner Revenue

A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Webinars 

Post in Corporate Support

Staying on Top of Trends in Advertising and Marketing

Stay informed about each underwriting prospect's business news and trends with these insider publications.

Tagged with: Advertising  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying

Become a savvy promoter of the unique benefits of public media sponsorship despite the now near-universality of programmatic buying.

Tagged with: Advertising  Client Communication  Digital Sponsorship 

Member Only Content

Resource in Corporate Support

Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

Tagged with: Ad Serving  Advertising  Digital Sponsorship  IAB  Inventory Management  Multi-Platform Sponsorship  Pricing  Rate Card  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Metrics  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Process 

Member Only Content

Resource in Corporate Support

Webinar: Leveraging a Younger Audience for Corporate Support Success

Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Multi-Platform Sponsorship  Pricing  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: Maximize Your Underwriting Inventory to Grow Revenue

How do you tackle something as critical as underwriting inventory management across the broad spectrum of public media capabilities?

Tagged with: Advertising  Inventory Management  Sales Goals  Sales Manager  Traffic 

Sign In to Greater Public

Forgot your password?

New to Greater Public? Create an account.

Address

PO Box 303279
Austin, TX 78703-0055

(800) 454-2314

Stay in touch with us

  • Contact Us
  • FAQs

Copyright © Greater Public 2022. Privacy Policy