Tag: Advertising

A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.

How do you tackle something as critical as underwriting inventory management across the broad spectrum of public media capabilities?