Tag: Advertising

A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.

How do you tackle something as critical as underwriting inventory management across the broad spectrum of public media capabilities?

Understand public media within the digital sales landscape and identify growth opportunities with this review of the findings from the public radio local digital sales operations and revenue survey conducted by Greater Public and Borrell Associates.