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Before you tip back that celebratory bubbly to say goodbye to the year of challenges and joys that was 2025, there’s one more task to remember to set up for January: preparing tax statements for donors!
As a reminder, if you’ve already mailed/emailed an acknowledgement with the required information you do not need to summarize the year of giving again. But with the high numbers of sustaining givers it is generally worth the effort to create that annual giving summary. Greater Public recommends all tax statements be sent by January 31st.
These tax statements must follow the IRS guidelines, and the relevant points are highlighted below.
the lesser of 2% of the payment or $136.00; or… Meets the following criteria: The donation is at least $68.00, and the thank-you gift bears your station’s name and/or logo and is valued at no more than $13.60.
According to IRS Guide for Charitable Contributions: Substantiation and Disclosure Requirements, the IRS requires the following information:
Nearly every station could be doing more strategic engagement with their donors. Donors are telling us and philanthropy researchers that they don’t understand the impact of their gifts, and that they do want to know more.
Annual tax statements, by mail or email, are an opportunity to include a touch-point. As donor retention rates decline, it is critical to connect with and thank donors for their support. Include a note, report or letter with the statement outlining the impact of the donor’s support, stating that you look forward to their continued partnership with your station.
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