Author: Ellen Guettler
Authentic Representation Through On-Air Fundraising
Authentic representation within an organization is the best way to reflect the diverse voices in the community you serve.
The Time to Prioritize Digital Revenues and Engagement Is Now
Many public media stations are missing out on the most basic basic opportunities to raise more revenue online.
KALW and KUT Leaders Speak About Guiding Stations in a Moment of Change
As public media organizations decide whether and when to return to buildings, Tina Pamintuan and Debbie Hiott speak about their leadership choices at their respective stations.
How Public Media Can Create Equitable and Inclusive Content & Marketing
Learn to recognize if the materials you publish are reinforcing or subverting stereotypes.
Effective Ways to Educate Clients About the Reality of Radio Listenership
Make sure clients and prospects know that recent growth in digital sponsorship hasn't diminished the power of radio underwriting.
How You Can Build a Diverse Donor Base Through On-Air Fundraising
Learn concrete ways to better represent the community you serve by attracting diverse donors through on-air fundraising.
The Five Best Sponsorship Business Categories to Work Right Now
Focus on new business in categories that are forecasted to receive the biggest industry growth, according to the Bureau of Labor Statistics.
WBEZ Takes Chance on Sustainer-Focused Digital Campaign and Wins
WBEZ needed to remedy a downturn in sustaining members that had begun during the pandemic. This is how they did it.
Bathroom Scales and Underwriting Sales: The Not-So-Likely Connection
Underwriting sales veteran Michelle Petties offers an eight-step strategy to inspire underwriting sales success, based on the principles she's used in her personal health journey.