Author: Ellen Guettler
Not Too Late to Join the Digital Underwriting Revolution
Grab hold of the public media digital underwriting sales trend by considering these recommendations that will prepare your team internally to succeed.
Increase Donations Over Time With the Right Gift Ladders
Apply these tested gift-ladder strategies to email and direct mail appeals to encourage members to increase their donations over time.
Find Out How Your Sustaining Membership Program Measures Up
Find out where the next stage of essential growth for your station's sustaining membership program lies by taking our 10-question quiz.
Best Ways to Minimize (and Plan for) Underwriting Sales Rep Turnover
Underwriting sales reps are bound to leave your organization from time to time. Use these recruiting and client strategies to minimize the impact of turnover.
Underwriters Are More Like Major Donors Than You Think
Many organizations support public media for the same reasons that individuals do.
Easy Mistakes to Avoid in Your Underwriting Sales Presentations
Get great at giving underwriting sales presentations that you know are connecting with your prospects' needs by following these five easy recommendations.
The Value of End-of-Year Staff Planning for Corporate Support
Motivate your team to reserve one day of collective planning each year to elevate group goals and boost annual revenue.
Four Ways to Make Estate Planning Easier for Your Donors
Make the estate-planning process easier for your donors, and they're more likely to remember your station in their planning too.
The Secret to Getting Election Members to Renew
Retain new members acquired during election time with these essential stewardship tactics.