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We all have seen the transition and growth in digital marketing. Consider the new research that shows digital advertising increased by 35% to reach $189 billion in 2021, according to the IAB Internet Advertising Revenue Report. Podcasts have had a major impact on the audio ad marketplace.
At the same time, ResearchandMarkets.com’s Global Audio Advertising predicts that digital advertising will grow 5.7% per year for the next five years.
Add to this projection that Juniper Research shows that the digital ad industry will suffer $81 billion in losses in 2022 from digital ad fraud — an increase of over 15% from $65 billion in 2021 — and you have the perfect opportunity for public media to increase sponsored digital revenue.
The unique value proposition of public media digital assets is strong:
Here are what corporate support managers at four different stations that have see double-digit growth have to say about how to increase sponsored digital ad revenue. You may find inspiration from how they identified challenges and created solutions.
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