November 20, 2023 by Anna McDonald
November 8, 2023 by Anna McDonald
We all have seen the transition and growth in digital marketing. Consider the new research that shows digital advertising increased by 35% to reach $189 billion in 2021, according to the IAB Internet Advertising Revenue Report. Podcasts have had a major impact on the audio ad marketplace.
At the same time, ResearchandMarkets.com’s Global Audio Advertising predicts that digital advertising will grow 5.7% per year for the next five years.
Add to this projection that Juniper Research shows that the digital ad industry will suffer $81 billion in losses in 2022 from digital ad fraud — an increase of over 15% from $65 billion in 2021 — and you have the perfect opportunity for public media to increase sponsored digital revenue.
The unique value proposition of public media digital assets is strong:
Here are what corporate support managers at four different stations that have see double-digit growth have to say about how to increase sponsored digital ad revenue. You may find inspiration from how they identified challenges and created solutions.
New to Greater Public? Create an account.