Resource Types: Article
Member Only Content
How Managers Should Evaluate Inventory
Maximize revenue by regularly evaluating inventory using solid baseline data and skillful inventory management practices.
Member Only Content
Setting Rates and Packaging Your Inventory
Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
Member Only Content
Creating an Effective Corporate Support Proposal
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
Our Hour: A Gathering for BIPOC in Public Media
Our Hour is a town hall gathering focused on connection and empowerment for public media Professionals of Color.
PMDMC 2020 Summer Series - Session Recordings
The PMDMC 2020 Summer Series is a collection of online events designed to explore and elevate public media revenue strategies to meet this moment and help shape the future of our industry.
Member Only Content
The Public Media Online Fundraising Scorecard
Raise more money online by experiencing your online giving process as a donor would. Then make the improvements that will allow more donors to give, and give again.
Member Only Content
Apply the Right Tactics to the Right Level of Giving
Maximize revenue by giving the right experience to each donor in each of three different areas of individual giving.
Member Only Content
What Happened to Station Revenue During the 2007-08 Financial Crisis
View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.
Member Only Content
Greater Public Roundtables
Join a virtual roundtable to meet colleagues at other stations who are experiencing similar public media challenges. Roundtables will last 30-60 minutes.