Resource Types: Article
Member Only Content
Conducting the Second Interview of a Corporate Support Candidate
The purpose of the second interview is to confirm your judgments from the first interview. Take advantage of the second interview to inquire more deeply about the behaviors necessary for success.
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Conducting the First Interview of a Corporate Support Candidate
Find out how to approach the first in-person meeting with a prospective job candidate.
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How to Phone-Screen Corporate Support Candidates Before Interviewing
The goal of phone screening is to qualify a potential fit between a sales candidate and the station. This step will prevent you from spending time interviewing someone who's a bad fit.
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How to Solicit the Best Corporate Support Resumes
The candidates you have to choose from are only as good the pool of candidates you attract. Better applicants = better finalists
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How to Continuously Recruit Great Underwriting Salespeople
The best salespeople rarely find their next job through an ad. Someone who knows how well they perform typically recruits them, or they target companies where they would like to work. Recruiting on an ongoing basis puts you in the running to hire these top salespeople.
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Knowledge Is Power: E-Cig Updates, Elections and Advocacy
Three timely, credit-related issues that deserve attention.
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FCC Spring Cleaning? More Underwriting Fines
Understand six FCC underwriting rulings from 2009, the last of which included an explicit warning that the FCC plans to get tough on underwriting violations.
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Writing Underwriting Credit Copy
Working with underwriters to create on-air copy can be one of the most challenging parts of the job in an underwriting department. In order to make the task easier, it is critical that the sales process focus on differentiating public radio by highlighting its unique value in the marketplace.
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Empowering Questions for Your Underwriting Prospects
Cultivate better underwriting sales success by asking better questions of your prospects from the start.