Starting a Sustainer Program
CREATE THIS FOUNDATIONAL PIECE OF ANY PUBLIC RADIO MEMBERSHIP PROGRAM
Learn how to get, retain, and recover valuable sustainer members. Nonprofit organizations in all sectors are prioritizing monthly sustainer giving as an opportunity to gain – and retain – committed, dependable donors. With both the number of new donors and retention rates on the decline for years, this intense focus on sustainers is a crucial shift to ensure a reliable source of revenue.And reliability is certainly what you gain with sustainers. Through smaller monthly gifts…
Reasons to love sustainers
- Loyal and active donors
- Predictable cash flow
- Strong retention rates
- High yearly and lifetime value
- Less dependent on high-cost activities like on-air drives
- Strong prospects for planned giving
what to expect
Sustainer EFT conversion
|Average additional gift:||$8-$12|
Looking for more?
Greater Public’s Sustainer Toolkit contains detailed instructions, tools, and customizable samples.