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Halo Effect Toolkit
The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.
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How the Halo Effect Benefits Sponsors
Understand how the Halo Effect delivers tangible value to our sponsors.
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What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
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How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.
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Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
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Donor Advised Funds Toolkit
Receive more gifts from donors using Donor Advised Funds
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Traffic Professionals Cohort
Join us to network, have fun, and kickstart our new cohort for the coming year.
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Webinar: CYE 2021 On-air Fundraising Kick-off
Launch year-end fundraising feeling prepared and inspired.
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Sample Copy: State Lotteries
Strengthen your credit copy with real samples of state lottery credit copy from stations across the country.