Member Only Content
Halo Effect Toolkit
The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.
Member Only Content
Member Only Content
How the Halo Effect Benefits Sponsors
Understand how the Halo Effect delivers tangible value to our sponsors.
Member Only Content
What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
Member Only Content
How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.
Member Only Content
Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
Member Only Content
Donor Advised Funds Toolkit
Receive more gifts from donors using Donor Advised Funds
Member Only Content
Sample Copy: State Lotteries
Strengthen your credit copy with real samples of state lottery credit copy from stations across the country.
Member Only Content
Webinar: Best New Corporate Support Ideas: Pandemic Recovery Edition
Sales colleagues will share their best ideas from the past year in a replay of this popular PMDMC21 session.
Member Only Content
Webinar: Realizing the Magic of Your Mid-Level Donors
Discover the potential of mid-level donor revenue with a replay of one of PMDMC21’s most popular sessions.