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Post in Corporate Support

Five Ways to Increase Digital Sponsorship Revenue in FY21

Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.

Tagged with: COVID-19  Digital Sponsorship  Sales Prospecting  Sales Strategy  Strategy 

Member Only Content

Resource in Corporate Support

Webinar: Best Practices for Pitching Digital Media

Get the best recommendations for presenting digital ads to your underwriting clients and other digital sponsorship best practices.

Tagged with: COVID-19  Digital Sponsorship  Rate Card  Sales Prospecting  Share of Voice (SOV)  Webinars 

Post in Membership

Staying Donor-Centered in a Time of Upheaval

Remember that fundraising is about your listeners, not your station. Use this copy to drive that message home.

Tagged with: COVID-19  Direct Mail  On-Air Drives 

Member Only Content

Resource in Corporate Support

Value Added

Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.

Tagged with: Multi-Platform Sponsorship  On-Air Sponsorship  Value Proposition 

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