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Tag: Client Communication

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Member Only Content

Resource in Corporate Support

Sample On-Air Sponsorship Promo Copy

Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.

Tagged with: Client Communication  Promotion  Sales Prospecting 

Member Only Content

Resource in Corporate Support

OPB On-Air Promo Copy

Sample copy for on-air underwriter testimonials.

Tagged with: Client Communication  Promotion  Sales Prospecting 

Member Only Content

Resource in Corporate Support

Objections From an Underwriting Prospect: No Longer an Obstacle to Sales

As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.

Tagged with: Client Communication  Sales Process 

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