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Tag: Digital Sponsorship

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Member Only Content

Resource in Corporate Support

PMDMC Summer Series | Leveraging "Grove" for Sponsorship

Get to know NPR's "Grove" platform and what it offers so you can harness digital ad revenue as it begins to come back.

Tagged with: Ad Serving  Digital Sponsorship  Partnerships  PMDMC 2020 Summer Series  Webinars 

Post in Corporate Support

How Grove CMS Features Address the Growing Importance of Digital Sponsorship

Understand the digital sponsorship capacity offered by the CMS that many stations are adopting this summer.

Tagged with: Digital Sponsorship 

Post in Corporate Support

Best Practices for Pitching Digital Sales

Position yourself to monetize increased traffic and engagement on public media digital properties by understanding the value of digital offerings.

Tagged with: Digital Sponsorship  Sales Strategy  Value Proposition 

Member Only Content

Updated! Resource in Corporate Support

FCC Regulations for Public Media Sponsorship

Take the guesswork out of copy approval with a strong understanding of how the FCC regulates public media underwriting.

Tagged with: Digital Sponsorship  FCC  Guidelines  Legal  On-Air Sponsorship 

Post in Corporate Support

Five Ways to Increase Digital Sponsorship Revenue in FY21

Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.

Tagged with: COVID-19  Digital Sponsorship  Sales Prospecting  Sales Strategy  Strategy 

Member Only Content

Resource in Corporate Support

Webinar: Best Practices for Pitching Digital Media

Get the best recommendations for presenting digital ads to your underwriting clients and other digital sponsorship best practices.

Tagged with: COVID-19  Digital Sponsorship  Rate Card  Sales Prospecting  Share of Voice (SOV)  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: Thinking Outside the Box: Using Rich Media to Increase Digital Banner Revenue

A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Webinars 

Post in Corporate Support

Three Trends That Prove You’re Not in the Radio (or TV) Business Anymore

Conclusions about the future of corporate support revenue based on recent data and trends highlighted by Paul Jacobs of Jacobs Media.

Tagged with: Digital Sponsorship 

Member Only Content

Resource in Corporate Support

Webinar: You Aren't in the Radio (or TV) Business Anymore

Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.

Tagged with: Digital Sponsorship  Joint Licensee  Multi-Platform Sponsorship  Sales Process  Value Proposition  Webinars 

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