Tag: Major Giving
Leadership for the Now Generation
Public media must reckon with its whiteness through changes to leadership.
Navigating Power and Privilege in Public Media
A public media professional reflects on how she's navigated identity, privilege, and inclusion throughout her career and into this moment of reckoning.

Apply the Right Tactics to the Right Level of Giving
Maximize revenue by giving the right experience to each donor in each of three different areas of individual giving.
What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession
Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.

Major Giving Toolkit
Develop a reliable pipeline of truly transformational gifts to your organization with consistent, donor-centered practices that keep major donors giving, and giving more.

Major Donor Cultivation
Pave the way to an ask by creating a personalized relationship with each prospect.

Making a Major Giving Ask
Plan, prepare, and practice for the moment a prospect becomes a donor.

Major Donor Stewardship
Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.

Major Giving Prospect Identification, Discovery, and Qualification
Build your most promising portfolio with a select number of qualified prospects.