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Resource in Membership

NPR Network Initiative Community Conversations

Greater Public is hosting a series of webinars for our members to hear directly from NPR leadership and staff, ask questions, and provide feedback on these components of the NPR Network Initiative.

Tagged with: Digital Sponsorship  New Audiences  New Members  Podcasting  Webinars 

Post in Audience Development

How to Use “Outside Thinking” to Develop Public Media Audiences

Tagged with: Engagement  Leadership  Market Research  Marketing  New Audiences 

Post in Audience Development

Audience 88: Time for a New Vision

Tagged with: Access and Inclusion  New Audiences 

Post in Audience Development

How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences

Tagged with: Access and Inclusion  Community  Events  Market Research  Marketing  Media Knowledge  New Audiences  New Members 

Post in Audience Development

Building Audience Means Building Relationships

Tagged with: Access and Inclusion  Community  Data Management  Leadership  Market Research  New Audiences 

Post in Corporate Support

WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity

Tagged with: Advertising  Digital Sponsorship  Marketing  Multi-Platform Sponsorship  New Audiences  Partnerships 

Post in Equity & Inclusion

Survey Reveals Differing Views About DEI Progress in Public Media

Greater Public details the 2021 survey results that show differences in who is engaging in DEI work, how much they’re doing, and perceptions of the industry's commitment to DEI.

Tagged with: Access and Inclusion  New Audiences  Strategy 

Resource in Membership

Webinar: Building an Audience-Centered Culture: A Case Study from KERA

Learn how KERA has cultivated an audience-centered culture that responds to audience expectations in this two-part webinar.

Tagged with: Engagement  New Audiences  New Members  Renewals  Webinars 

Resource in Membership

Webinar: Audience Diversity Research from NPR

See results and takeaways from NPR’s recent research among Black and Hispanic light/non-NPR users

Tagged with: Access and Inclusion  Market Research  New Audiences  Webinars 

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