Tag: New Audiences
How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences
Building Audience Means Building Relationships
WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity
Survey Reveals Differing Views About DEI Progress in Public Media
Greater Public details the 2021 survey results that show differences in who is engaging in DEI work, how much they’re doing, and perceptions of the industry's commitment to DEI.
Webinar: Building an Audience-Centered Culture: A Case Study from KERA
Learn how KERA has cultivated an audience-centered culture that responds to audience expectations in this two-part webinar.
Webinar: Audience Diversity Research from NPR
See results and takeaways from NPR’s recent research among Black and Hispanic light/non-NPR users
Using Audience Personas to Guide Your Fundraising Activities
Create fictional people based on data and insight to guide new product or project development.
Corporate Support Strategy in the Coming Year: Growing and Diversifying Audience
Get recommendations from Paul Jacobs about best practices for operating public media outlets and targeting businesses for younger audiences.
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