Tag: Sales Process
Member Only Content
Secrets to Closing Underwriting Sales
The most successful sales are built on mutual commitments that place demands on both the customer and seller to move the sale forward.
Member Only Content
Objections From an Underwriting Prospect: No Longer an Obstacle to Sales
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.
Member Only Content
Dealing With Rep Firms
Review answers to the most frequently-asked questions by stations considering outside underwriting representation.
Member Only Content
Annual and Monthly Avail Planners
Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.