Tag: Sales Process
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Objections From an Underwriting Prospect: No Longer an Obstacle to Sales
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.
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Dealing With Rep Firms
Review answers to the most frequently-asked questions by stations considering outside underwriting representation.
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Creating Standard Underwriting Packages
Maximize the perceived value of your station underwriting with these recommendations for how to package your inventory.
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Annual and Monthly Avail Planners
Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.