Corporate Support | Sales Process
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
Underwriting sales veteran Michelle Petties offers an eight-step strategy to inspire underwriting sales success, based on the principles she's used in her personal health journey.
Respond to COVID disruptions with forward-looking corporate support practices.
Radio ads are shown to successfully increase web traffic.
Evidence for why to consider bigger sponsor asks and stronger message schedules.