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Tag: Social Media

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Post in Audience Development

Serving Your Audience on Social Media in the Time of COVID-19

Use social media to serve your audience in new and helpful ways during the COVID-19 pandemic.

Tagged with: COVID-19  New Audiences  Social Media 

Post in Audience Development

How OPB Builds Audience by Paying to Boost Facebook Content

Learn about Oregon Public Broadcasting's "Crushin' 5" strategy, which uses paid social media to boost select content for new audiences.

Tagged with: New Audiences  Social Media 

Post in Audience Development

How KUOW Brings Journalism to Social Media Using Instagram

How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

How Michigan Radio Uses Instagram to Cultivate Audience Engagement

Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist

Gain confidence experimenting in paid social media by understanding one station's Kickstarter success story.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

Case Study: WBHM's Success Using Targeted Social Media Ads

Feel confident experimenting with paid social media by learning about WBHM's campaign that combined ads on social with targeting to earn thousands in revenue during its fall, 2017 membership drive.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads

Feel confident experimenting with paid social media by learning about KCUR's paid social media campaign. It successfully increased the station's newsletter subscriber list by 200% at an average cost of $1 per lead.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

Case Study: How KWMU Generates Email Leads Using Paid Social Media

Feel confident experimenting with paid social media campaigns by learning about one station's paid social media ads successfully generated email leads.

Tagged with: Format: News  New Audiences  Social Media 

Post in Membership

Testing and Acquiring Donors With Facebook

Learn to implement a Facebook fundraising campaign that successfully acquires new donors for your public media station.

Tagged with: Social Media 

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