Digital Ads for Fundraising: Basics and Beyond
Grow your membership program with this intensive training designed to improve your digital advertising skills and practices.
Membership | Social Media
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Mohn Gifts Signal the Importance of Station Relationships
Member Only Content
Webinar: Get Ready for GivingTuesday 2021
Get strategies from last year’s record giving, plus donor insights and info about the most successful public media campaigns.
Member Only Content
Webinar: M+R’s Benchmarks and What They Mean For Your Station
Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.
Two Stations Build Community for Parents in a Time of COVID-19
St. Louis Public Radio and WDET launched parenting Facebook groups to provide information and resources to those caring for kids.
Webinar: What Stations Are Doing to Build Relationships With New Digital Audiences During COVID-19
Serving Your Audience on Social Media in the Time of COVID-19
Use social media to serve your audience in new and helpful ways during the COVID-19 pandemic.
How OPB Builds Audience by Paying to Boost Facebook Content
Learn about Oregon Public Broadcasting's "Crushin' 5" strategy, which uses paid social media to boost select content for new audiences.
How KUOW Brings Journalism to Social Media Using Instagram
How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.