Webinar: M+R’s Benchmarks and What They Mean For Your Station
Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.
Membership | Social Media
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Webinar: What Stations Are Doing to Build Relationships With New Digital Audiences During COVID-19
Social Media Campaigns That Use the Audience Funnel
Harness the power of social media to grow audience, engage your fans, and raise more money.
Social Media Fundraising for On-Air Drives
Amplify on-air-drive success with effective social media fundraising tactics.
Facebook, Twitter, Instagram, and LinkedIn Tactics for On-Air Drives
Social media scientists have had more than a decade to study what works on social media (and what doesn’t). While algorithms and networks change, these are basic best practices for using social media effectively during live or time-sensitive events, such as pledge drives.
Pledge-Drive Social Media Checklist
Social media cannot be a last-minute endeavor when planning a pledge drive. If your station does not invest the time, creativity, and resources required to be effective on social media during pledge drives, then online fundraising success will remain elusive. Begin working on content strategy at lea
Content Strategy for Using Social Media During Drives
Well-written, visually-compelling, and creative content emailed, posted, and shared at the right time and at the right intervals is the secret to successfully converting a passive supporter into an active donor.
LinkedIn for Public Media
LinkedIn may be the most powerful social media tool your station isn't utilizing to the fullest. Activate your potential in this space with our mini-guide to Profiles, Groups, and Pages.
Facebook Fundraising for Public Media
A Mini-Guide to Getting Started with Facebook’s Charitable Giving Tools.
#GivingTuesday for Public Media
A step-by-step mini-guide for your most successful #GivingTuesday campaign.