Category: Uncategorized
Corporate Support Prospecting During the Pandemic
Tips and encouragement for corporate support salespeople in the wake of COVID-19.
Navigating Power and Privilege in Public Media
A public media professional reflects on how she's navigated identity, privilege, and inclusion throughout her career and into this moment of reckoning.
Four Big Reasons Public Media Sponsorship Executives Should Use Social Selling
Learn to leverage your social network to find the right prospects, build trusted relationships, and achieve your underwriting sales goals.
Strategies to Generate Major Donor Thank-Yous When Times Are Hard
Use these strategies to make sure your major and gift-club donors get the timely and heartfelt thank-yous that will let them know they've made a difference.
How Grove CMS Features Address the Growing Importance of Digital Sponsorship
Understand the digital sponsorship capacity offered by the CMS that many stations are adopting this summer.
Membership Strategies in Response to Decreased Listening During COVID-19
In response to the dramatic decrease of away-from-home listening, here are ways to super-serve your core listeners during the pandemic.
Innovative Underwriting Ideas Being Used by Stations During COVID-19
Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.
A Time for Change
Public media grapples with the same issues of implicit bias and whiteness that exist nationwide.
Two Stations Build Community for Parents in a Time of COVID-19
St. Louis Public Radio and WDET launched parenting Facebook groups to provide information and resources to those caring for kids.