Category: Uncategorized
Public Media: Existing Within the Shadow of White Supremacy Culture
For public media to move forward, we must recognize and untangle our deeply-embedded characteristics of white supremacy culture.
Using the CARES Act to Your Best Advantage for Year-End Giving
Communicate with major donors with the potential to give very large gifts that they have an extra incentive to do so this calendar year due to the 2020 CARES Act.
The Corporate Support Proposal That Most Often Leads to 'Yes'
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
How to Enable More Donor-Advised-Fund Gifts to Your Station
Help direct some of the billions of dollars held in Donor Advised Funds toward your deserving organization.
Underwriting Category Trends for Q4
Understand the latest changes to local business spending on public media underwriting.
Looking for Evidence of USPS Delays in Direct Mail
Ensure the timely arrival of your direct mail by understanding how to spot a mail delay pattern.
How to Pivot Your Corporate Support Practices to Meet This Year's Challenges
Change your approach to corporate support sales in ways that will address COVID-19 challenges and also have long-lasting benefits.
A Tale of Corporate Support Sponsorship in FY20
Chronicle the seismic changes of FY20 so far and embrace principles of innovation for the months to come.
Build Powerful Local Pitches to Raise More Money On-Air
Prepare your pitch team to make the strongest case for your local station and its services during on-air drives this fall.