Category: Uncategorized
Station Results From the May 5 #GivingTuesdayNow Event
Learn the outcome of stations' fundraising efforts during #GivingTuesdayNow international day of giving and unity in response to COVID-19.
What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession
Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.
Five Ways to Increase Digital Sponsorship Revenue in FY21
Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.
CBD Underwriting: Still a Complicated Business Decision
Understand what risks to weigh when considering accepting CBD-related underwriting, now that some CBD non-food products are legal under federal law.
Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19
Ways public media can emerge from this pandemic addressing known challenges and accelerating necessary change.
Planned Giving Communication During the COVID-19 Pandemic
Communicate with donors about changes in giving incentives related to the CARES Act or the SECURE Act in a way that's appropriate to this challenging moment.
WBUR’s One-Day $1 Million Drive During COVID-19
Learn more about how WBUR met its spring on-air membership goal with a one-day drive due to COVID-19.
Staying Donor-Centered in a Time of Upheaval
Remember that fundraising is about your listeners, not your station. Use this copy to drive that message home.
Accommodating Adjusted Copy Requests During COVID-19
Get recommendations for how to balance copy change requests due to COVID-19 while adhering to (unchanged) FCC guidelines.