Tag: Underwriting Copy
Answers to Recent Questions About FCC Guidelines and Sponsorship
How to Adapt Commercial Radio Co-Op Copy for Public Media Underwriting
The Current Impact of COVID-19 on Underwriting, Part 2
Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Understanding if Credit Copy Is Governed by FCC Regulations or Station/Other Policy
Understand the distinction between FCC and station or other policy and what impact each has credit copy decisions.
Why an FCC Copy Violation Is Never Worth the Risk
Understand why the risks to your organization are more than just financial, according to two FCC legal experts.
Farm Bill Changes Legal Status of Certain Types of CBD Oil - What That Means for Underwriting
Understand how to maintain FCC underwriting compliance now that the 2018 farm bill has legalized a subset of cannabidiol, or CBD.
Tips for Getting the Best Copy on the Air, Every Time
Write the best credit copy and make sure that’s what your audience hears with these tips for composing great copy and getting it approved with ease.
What You Might Not Know About Recruitment Underwriting
Refine your FCC credit copy compliance with these recommendations for the underwriting phrase "learn more," and recruitment underwriting.
Four Steps to Overcoming Underwriting Prospects' Objections to Copy Guidelines
Learn to prevent and resolve underwriting prospects' copy objections so that you stay within copy guidelines while satisfying the customer.