Category: Uncategorized
The Best Way to Run a Fiscal-Year-End Underwriting Inventory Fire Sale
Create a "fire sale" of unsold inventory at fiscal year-end to boost revenue and your client-salesperson relationship without undermining your station's value.
How to Talk So Major Donors Will Listen (Or How to Listen So Major Donors Will Talk)
Improve your communication with donors with these simple guidelines to gauge the level of information a donor wants to hear.
How to Thank Your Members to Keep Them Coming Back
Improve member retention with these recommendations for how to say thank-you to yourstation's donors at many points in time and across multiple channels.