Category: Uncategorized
Underwriters Are More Like Major Donors Than You Think
Many organizations support public media for the same reasons that individuals do.
Easy Mistakes to Avoid in Your Underwriting Sales Presentations
Get great at giving underwriting sales presentations that you know are connecting with your prospects' needs by following these five easy recommendations.
The Value of End-of-Year Staff Planning for Corporate Support
Motivate your team to reserve one day of collective planning each year to elevate group goals and boost annual revenue.
Four Ways to Make Estate Planning Easier for Your Donors
Make the estate-planning process easier for your donors, and they're more likely to remember your station in their planning too.
The Secret to Getting Election Members to Renew
Retain new members acquired during election time with these essential stewardship tactics.
What to Say to Get Underwriting Prospects to See Value, Not Cost
The public media audience is an extremely valuable product that underwriters want. Here's what to say to focus not on cost, but what your audience is worth.
Ten Approaches to Audience Feedback That Help Listeners Love You
Deepen your relationship with your public media audience by following these approaches to listener feedback.
A Pathological Optimist’s Vision for a Powerful, Collaborative Public Media of the Future
Greater Public CEO, Joyce MacDonald, shares her vision for what public media can achieve when working together.
6 Fresh Ideas for Your Station’s “Thank You” Landing Page
Engage and delight your donors with these fresh ideas for the thank-you landing page they see after making a gift to your station.