Category: Uncategorized
Four Ways to Make Estate Planning Easier for Your Donors
Make the estate-planning process easier for your donors, and they're more likely to remember your station in their planning too.
The Secret to Getting Election Members to Renew
Retain new members acquired during election time with these essential stewardship tactics.
What to Say to Get Underwriting Prospects to See Value, Not Cost
The public media audience is an extremely valuable product that underwriters want. Here's what to say to focus not on cost, but what your audience is worth.
Ten Approaches to Audience Feedback That Help Listeners Love You
Deepen your relationship with your public media audience by following these approaches to listener feedback.
A Pathological Optimist’s Vision for a Powerful, Collaborative Public Media of the Future
Greater Public CEO, Joyce MacDonald, shares her vision for what public media can achieve when working together.
6 Fresh Ideas for Your Station’s “Thank You” Landing Page
Engage and delight your donors with these fresh ideas for the thank-you landing page they see after making a gift to your station.
Five Lessons Learned From Donating to 25 Nonprofits
These five essential practices will make it easy and inviting for donors to make a gift to your station.
Achieving the Improbable: How KNKX Raised Enough Money in Record Time to Save Itself
The behind-the-scenes story of how Seattle's KPLU raised enough money to save itself and make public radio history.
Four Steps to Overcoming Underwriting Prospects' Objections to Copy Guidelines
Learn to prevent and resolve underwriting prospects' copy objections so that you stay within copy guidelines while satisfying the customer.