Author: Ellen Guettler
Leveraging The CARES Act for Corporate Sponsorship
Connect your sponsorship opportunities with nonprofits that may be required to spend their CARES Act assistance by year-end.
Surefire Ways to Secure an Appointment With a Sponsorship Prospect
Get a prospect's attention by showing them you've don'e your research and understand a particular business need they might have that you could help solve.
Tips for Making the Most of GivingTuesday 2020
This year’s #GivingTuesday occurs within an unprecedented social and political climate; make the most of this opportunity to connect with the generosity of your supporters.
How WBEZ Made Strategic Changes in Fundraising to Win This Year’s Benchmarks Award
Chicago’s WBEZ earned this year's Benchmarks Award for overall fundraising and corporate support excellence by making smart investments in talent and programming, and creating strategic growth in all areas of fundraising.
Public Media: Existing Within the Shadow of White Supremacy Culture
For public media to move forward, we must recognize and untangle our deeply-embedded characteristics of white supremacy culture.
Using the CARES Act to Your Best Advantage for Year-End Giving
Communicate with major donors with the potential to give very large gifts that they have an extra incentive to do so this calendar year due to the 2020 CARES Act.
The Corporate Support Proposal That Most Often Leads to 'Yes'
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
How to Enable More Donor-Advised-Fund Gifts to Your Station
Help direct some of the billions of dollars held in Donor Advised Funds toward your deserving organization.
Underwriting Category Trends for Q4
Understand the latest changes to local business spending on public media underwriting.