Author: Ellen Guettler
What You Need to Learn From Your Own Fundraising History
Increasing your membership revenue during the current COVID-19 crisis will hinge on your knowledge of your station's own fundraising potential.
How KPCC’s Mission Statement Project Could Help On-Air Drives in a Moment of Change
Learn how an exercise to identify reporter mission statements had benefits for on-air drives, and may benefit your on-air drives right now.
The Current Impact of COVID-19 on Underwriting, Part 3
Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Best Practices for Pitching Digital Sales
Position yourself to monetize increased traffic and engagement on public media digital properties by understanding the value of digital offerings.
Station Results From the May 5 #GivingTuesdayNow Event
Learn the outcome of stations' fundraising efforts during #GivingTuesdayNow international day of giving and unity in response to COVID-19.
What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession
Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.
Five Ways to Increase Digital Sponsorship Revenue in FY21
Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.
CBD Underwriting: Still a Complicated Business Decision
Understand what risks to weigh when considering accepting CBD-related underwriting, now that some CBD non-food products are legal under federal law.
Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19
Ways public media can emerge from this pandemic addressing known challenges and accelerating necessary change.