Resource Category: Membership Essentials 201

Member Only Content

Resource in Membership

Maintaining and Using Membership Data

A well-maintained database is the most critical element of a membership program.

Member Only Content

Resource in Membership

Crafting an Annual Strategy for Membership Programs

Understand impact factors, your business model, budget, and how to set up analytics.

Member Only Content

Resource in Membership

Creating a Respectful Donor Journey

Ensure that every interaction with a listener – member or not – displays exemplary customer service.

Member Only Content

Resource in Membership

Stewardship for Membership

Learn why, how, and when to show your members your ongoing gratitude for their support.

Member Only Content

Resource in Membership

Prioritizing Online Revenue

Create an online giving experience that’s easy, fast, and rewarding for donors.

Member Only Content

Resource in Membership

Cultivation for Membership

Develop a cultivation plan that gives donors a sense of belonging.

Member Only Content

Resource in Membership

Understand the Giving Cycle

Cultivate a strong membership program that efficiently engages all parts of the giving cycle.

Member Only Content

Resource in Membership

Creating Engaging Development Newsletters

Create newsletters that strengthen brand and cultivate belonging