Resource Types: Article
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Sample Copy: Associations & Trade Groups
Freshen up your credit copy with real samples of credit copy for associations and trade groups from stations across the country.
Common Media Terms and Formulas
When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.
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Public Media Benefits for Four Types of Corporate Support
Valuable, effective corporate-nonprofit partnerships advance both the mission of the nonprofit organization and the business purpose of the sponsor.
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Objections From an Underwriting Prospect: No Longer an Obstacle to Sales
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.
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Tools for Hiring an Sales Manager
When it comes time to hire an sales manager, put these tools to use to help ensure faster onboarding and a longer tenure for a higher-performing manager.
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Conducting the Second Interview of a Corporate Support Candidate
The purpose of the second interview is to confirm your judgments from the first interview. Take advantage of the second interview to inquire more deeply about the behaviors necessary for success.
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Conducting the First Interview of a Corporate Support Candidate
Find out how to approach the first in-person meeting with a prospective job candidate.
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How to Phone-Screen Corporate Support Candidates Before Interviewing
The goal of phone screening is to qualify a potential fit between a sales candidate and the station. This step will prevent you from spending time interviewing someone who's a bad fit.
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How to Solicit the Best Corporate Support Resumes
The candidates you have to choose from are only as good the pool of candidates you attract. Better applicants = better finalists