Resource Types: Article
Member Only Content
Bequest Brochure Copy Template
Use this template to create your stations Legacy Giving brochure.
Member Only Content
WGBH On-Air Underwriting Promos/Testimonials
Examples of how WGBH use underwriting testimonials on-air.
Member Only Content
Value Added
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
Member Only Content
A Practical Guide to Sales Rep Compensation
Explore the different types of compensation plans offered to corporate support salespeople and manager and see pros and cons for each commission structure.
Member Only Content
Understanding Challenge Grants
A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
Member Only Content
Sponsorship Trade Policy Template
Regulate your station's acceptance of trade as currency for sponsorship by customizing this sample policy for your use.
Grant Seekers Toolkit Step 6: Cultivation
Is successful grantseeking all about "who you know?" No, it's not. But who you know - and who knows you - does matter.
Member Only Content
Station Fined by FCC Due to "Promotional" Product or Service Mentions
The FCC has proposed a $3,000 fine on noncommercial station WOBO(FM), Batavia, Ohio, for three announcements that violate FCC’s rules.
Member Only Content
Sponsor Newsletter: A WGBH Case Study
WGBH has created a sponsorship-focused monthly e-newsletter that demonstrates the depth, breadth, and unique benefits of WGBH’s local sponsorship program.