Resource Types: Article
Member Only Content
Identifying and Qualifying Planned Giving Prospects
How to discover the donors who wish to have an impact on your organization as part of their legacy.
Member Only Content
Planned Giving Types and Techniques
Understand all the ways a donor can choose to make a planned gift to your organization.
The Major Giving Pathway for Public Media
Unlock millions of dollars in major gift potential using this transformative partnership with proven results.
NPR Network Initiative Community Conversations
Greater Public is hosting a series of webinars for our members to hear directly from NPR leadership and staff, ask questions, and provide feedback on these components of the NPR Network Initiative.
Member Only Content
Greater Public’s Sponsorship Email Marketing Contest
Submit your best client-facing email marketing campaign promoting sponsorship opportunities at your organization.
Award-Winning Audio Spots for On-Air Fundraising
Strengthen your library of audio spots by listening to these examples of well-written, well-produced, and award-winning audio spots from stations around the country.
How to Make Great On-Air Fundraising Spots
Learn how to create the most memorable and effective on-air spots and what you should be producing instead of live-pitching.
Member Only Content
Sponsorship Category Trends and Insights
Discover industry-specific intel to support your prospecting and proposals.
Work Smart: Public Media Sponsorship Training for Newcomers
Rapidly build your foundation in public media sponsorship sales for bigger and faster revenue success.