Words to Sell Sponsorship by: You Have 12 Seconds to Make an Impression

In corporate support you have only 12 seconds to make an impression on the phone, in email, and in proposals. According to Litmus Research, 12 seconds is the average time spent reading an email. According to other research, a voicemail needs to be less than 30 seconds and preferably 15 seconds or less. How about proposals? Do you bullet point the information or do you write paragraphs that take time to read? The clock is ticking.

The words you choose determine if you will have the chance to present the power and value of your station to potential sponsors. Think about yourself and your own attention span. We are all caught up in our current focus at work and it takes engaging words to get our attention.

Below I have made lists of words that can spark interest in emails, conversations and proposals.  Have some fun and see if you can come up with your own list of words to use that will get the attention of potential and current sponsors.

Here is a list of best and worst performing words in email (measured by click rates) in 2022, according to an analysis of 21.6 billion consumer impressions by artificial intelligence (AI) company Persado.