Sustainer Member Essentials
SUSTAINERS ARE WORTH THE EFFORT
Nonprofit organizations in all sectors are prioritizing monthly sustainer giving as an opportunity to gain – and retain – committed, dependable donors. With both the number of new donors and retention rates on the decline for years, this new focus on sustainers is a crucial shift to ensure a reliable source of revenue. And reliability is certainly what you gain with sustainers. Through smaller monthly gifts they provide a steady, dependable cash flow, higher average…
Reasons to love sustainers
- Loyal and active donors
- Predictable cash flow
- Strong retention rates
- High yearly and lifetime value
- Less dependent on high-cost activities like on-air drives
- Strong prospects for planned giving
what to expect
Sustainer EFT conversion
|Average additional gift:||$8-$12|
Looking for more?
Greater Public’s Sustainer Toolkit contains detailed instructions, tools, and customizable samples.