Sustainer Member Essentials

Sustainer Member Essentials


Nonprofit organizations in all sectors are prioritizing monthly sustainer giving as an opportunity to gain – and retain – committed, dependable donors. With both the number of new donors and retention rates on the decline for years, this new focus on sustainers is a crucial shift to ensure a reliable source of revenue. And reliability is certainly what you gain with sustainers. Through smaller monthly gifts they provide a steady, dependable cash flow, higher average…

Reasons to love sustainers

  • Loyal and active donors
  • Predictable cash flow
  • Strong retention rates
  • High yearly and lifetime value
  • Less dependent on high-cost activities like on-air drives
  • Strong prospects for planned giving

Sustainer upgrades:
what to expect

Sustainer upgrades

Response rate: 10-20%
Average increase: $4-$8

Sustainer EFT conversion

Conversion rate: 3-7%
Average additional gift: $8-$12


Greater Public’s Sustainer Toolkit contains detailed instructions, tools, and customizable samples.